Grab a Cab and Support a Small Business By Pamela Johnson Taxi drivers are an integral part of what makes San Francisco unique and contribute to the city's economic vitality. They are essential workers playing a vital role in our transportation network. Each driver works to move people safely and efficiently from one destination to another on their daily journey. And, importantly, taxis are small businesses. Taxi drivers are trained and experienced professional drivers who obtain a permit to operate and pay taxes. To promote taxi ridership in San Francisco, the SFMTA launched our Taxi Marketing Campaign on January 3, 2022. The campaign is based on input taxi drivers provided in discussions with the SFMTA and an initial campaign to test key marketing messages. The drivers talked and we listened --doing all we could to increase taxi ridership. During the Covid-19 Pandemic, taxis got people to their health appointments, the pharmacist, the grocery store to buy food, restaur